Gen Z: An Emerging Phenomenon

This study explains how generations X, Y and Z share similarities differences in work values career preferences. The authors attempt to understand the preferences of Gen with a focus on India as cultural context crucially contributes generational ( Erickson, 2009 , Generational Differences Between US, Harvard Business Review). While researchers portray that often develop formative years Strauss & Howe, 1992 ), this article attempts evolution light COVID-19 pandemic it aligns or urges change prominent developmental theories. These findings can form base for future research potentially draw implications organisations, managers, communities individuals.